Case Study: EasyMarkit Dental Software

Our dental software client, EasyMarkit (now Intiveo) increased saw great results with us after we revamped their Google Ads and conversion tracking. Their increased conversions by 633% in 30 days and continue to be a top competitor in the dental appointment software industry. They specialize in giving dental appointment notifications and follow-ups a personal touch for the ideal patient experience.

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Increase in Conversion Rate
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Decrease in CPA
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Decrease in Avg. CPC
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Users Reached

Company background

EasyMarkit (intiveo) provides the solution for personalized dental patient communication software that automates text, email, voice appointment reminders, confirmations, and recalls.

Headquarters: Vancouver, Canada

Industry: Appointment Software


happy client.

” We had worked with a couple of digital agencies before, but it wasn’t really working. Once I met Edwin, I was immediately drawn to his experience managing paid media accounts worth millions.

We saw tremendous results after 30 days of working together. I strongly recommend Edwin to anyone who is looking for an expert who runs your PPC accounts like it is their own company.  “

– Andrew Batey, VP of Growth EasyMarkit –

how we generated 633% increase in conversions in 30 days.


EasyMarkit needed to get more customers in their niche market as they cater solely to dental offices. While other appointment software companies cover all kinds of healthcare fields, EasyMarkit is highly-specialized for the dental industry. They were having trouble reaching their target market and would often see traffic coming in through their paid channels from other types of healthcare, which is a waste of their marketing budget. They had sought help from another marketing agency before, but they weren’t able to get EasyMarkit the results they needed in this ultra-specific market.


Our team was able to quickly identify areas of inefficiency and manage Google Ads campaigns in a more effective way. We removed keywords and demographics that were allowing users from outside the target market to click on their ads and drain the budget. We also worked on UET tags so that EasyMarkit’s leads were being tracked properly. With this new data being generated from the optimized tracking, EasyMarkit was in a position to finally make data-driven decisions when it came to their marketing. We also created a new landing page that was optimized for conversion to keep their dental clients from going to competitors.


Our work caused an immediate increase in the conversion rate on Google Ads. We saw the biggest growth in the first 30 days, an increase of 633%! The leads coming in were in the right target audience, there were many more of them, and they were cheaper. CPA decreased 62% for EasyMarkit. To top it all off, we helped EasyMarkit boost its CRM and bridged the gap between the company and their customers.

We can do the same for you.

Get a loyal customer base for the long-term and become the top competitor in your vertical.

Expert Ads

Our ads top everyone else's. We search the market to see where the bar is set with your competitors and then set it higher!

Landing Page

We optimize our landing pages with expert marketing practices. You'll get more leads at a cheaper price.

Instant Confirmation

Your customers will have confidence that you are on it so they don't go to your competitors.

Ad Extensions

We utilize every possible ad extension option Google has to offer so your ads have the maximum capability.

Automated Campaigns

Don't just get customers. Get a loyal returning client base. We keep your customers coming back for more.

Audience Targeting

We'll make getting leads even cheaper by only showing ads to potential customers.